Year: 2017 | Month: June | Volume 10 | Issue 3

Social Media Activity of Agriculture Extension Graduate Students in India


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Abstract:

An increasingly important channel of communication, social media has made its presence in every sphere of our life: social, economic, physical, human and political. It has great potential for sharing news, communicating new technologies, and making available of products and services. However,
several questions have emerged about this new media with respect to agricultural extension education, research, and extension services. Given the expanding scope and enormity of use of social media, the researchers sought to identify the activities and the level of their use related to extension education that are being shared in this platform. The objective of our research was to determine the types and extent of social media use in relation to students’ subject discipline. The study was conducted at four Indian agricultural universities. Information from students on communication techniques and activities related to agricultural extension was collected through a stratified random sampling, and data were analyzed using mean, SD, chi-square and correlations. It was revealed that the students of extension education were engaged in eighteen activities on social media. In addition, the three activities which majority of Indian extension students performed in social media were creating, strengthening and debating on extension forums (98%), writing blogs related to extension education (74%), and videoconferencing (61%). The evidence shows that in the future social media will increase its role in educating students, as well as training farmers and other agriculture stake holders in India.



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International Journal of Agriculture Environment & Biotechnology(IJAEB)| In Association with AAEB

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